DeSantis Deborah, an insider at Celsius Holdings Inc (CELH), has purchased 14,362,396 shares of the company's stock at a price of $38.79 per share, amounting to a total value of $557.13 million. This transaction took place on December 22, 2025.
Following this acquisition, DeSantis holds a total of 14,362,396 shares in Celsius Holdings. The move underscores a significant investment by an insider, who typically has access to non-public information about the company's operations. Such transactions can be seen as a positive indicator of confidence in the company's future prospects.
Celsius Holdings, headquartered in Boca Raton, Florida, specializes in the development, marketing, sale, and distribution of functional drinks and liquid supplements. The company's flagship product, CELSIUS, is marketed as a lifestyle and energy drink available in both ready-to-drink and powder forms. Celsius also offers a new CELSIUS Essentials line and a Hydration line infused with electrolytes.
With a market capitalization of $10.6 billion and a P/E ratio of 165.12, the company is poised for upcoming earnings reports, with estimates of $0.50 per share on revenue of $921.7 million due on August 5, 2026.
While insider buying can provide valuable insights, investors should consider these transactions as part of a broader analysis, examining patterns across multiple insiders and time periods rather than isolated instances.