Deborah DeSantis, an insider at Celsius Holdings Inc (CELH), purchased 16,035,867 shares of the company on December 7, 2025, at a price of $37.02 per share. This transaction amounts to a total value of $593.70 million. Following this acquisition, DeSantis holds a total of 16,035,867 shares in Celsius Holdings.
Celsius Holdings, based in Boca Raton, Florida, operates in the beverages industry, focusing on functional drinks and liquid supplements. The company's flagship product, CELSIUS, is marketed as a lifestyle and energy drink, available in both ready-to-drink and powdered forms. Celsius also offers a CELSIUS Essentials line and a Hydration line featuring zero-sugar powders infused with electrolytes.
The beverage company has a market capitalization of $10.6 billion, with a trailing twelve-month price-to-earnings ratio of 165.12 and earnings per share of 0.25. Upcoming earnings are projected for May 4, 2026, with an estimated EPS of $0.30 and revenue of $727.8 million, followed by another report on August 5, 2026, where EPS is estimated at $0.51 and revenue at $931.3 million.
Insider buying often signals confidence in a company's future, as executives typically have insights into their operations. However, individual transactions should be viewed in context with other market factors and patterns of insider activity to form a comprehensive understanding.
Insider transactions are required to be reported to the SEC, providing transparency regarding how company executives perceive their stock. Investors are encouraged to analyze trends over time rather than relying solely on single transactions.