Milmoe William H., an insider at Celsius Holdings Inc (CELH), purchased 16,035,867 shares of the company on December 7, 2025, at a price of $37.02 per share. This significant transaction totaled $593.70 million, underscoring the insider's confidence in the company’s future.
Following this acquisition, Milmoe holds a total of 16,035,867 shares in Celsius Holdings. The company, based in Boca Raton, Florida, specializes in the development, marketing, sale, and distribution of functional drinks and liquid supplements. Celsius is well-known for its flagship product, CELSIUS, marketed as a lifestyle and energy drink available in both ready-to-drink and powder forms. Recently, the company has expanded its offerings with the CELSIUS Essentials line and a hydration line infused with electrolytes.
Celsius Holdings boasts a market capitalization of $10.6 billion and has a price-to-earnings (P/E) ratio of 165.12, with earnings per share (EPS) standing at 0.25. Investors are looking ahead to upcoming earnings reports, with estimates of $0.30 EPS and $727.8 million in revenue on May 4, 2026, and $0.51 EPS with $931.3 million in revenue expected on August 5, 2026.
Insider buying can often signal confidence in a company’s prospects, as executives typically have access to non-public information. However, investors should consider such transactions as one of many factors when evaluating a stock. Analyzing patterns of insider activity across multiple insiders can provide a more comprehensive view of the company's outlook.