William H. Milmoe, an insider at Celsius Holdings Inc (CELH), made a significant purchase of 14,482,396 shares at a price of $38.79 per share, amounting to a total transaction value of $561.79 million on December 21, 2025. Following this acquisition, Milmoe now holds the same number of shares in the company.
Celsius Holdings, headquartered in Boca Raton, Florida, operates within the beverages industry, focusing on the development, marketing, sale, and distribution of functional drinks and liquid supplements. The company’s flagship product, CELSIUS, is marketed as a lifestyle and energy drink. Celsius also offers a range of products, including the CELSIUS Essentials line and a Hydration line infused with electrolytes.
As of November 20, 2025, Celsius Holdings boasts a market capitalization of $10.6 billion and a P/E ratio of 165.12, with an EPS of 0.25. Investors are looking ahead to upcoming earnings reports, with estimates of $0.29 EPS and $727.4 million in revenue for May 4, 2026, and $0.50 EPS with $921.7 million in revenue expected on August 5, 2026.
Insider buying often signals confidence in a company's future, as executives typically have access to non-public information. However, it is crucial for investors to consider such transactions in the context of broader market dynamics and other fundamental indicators, rather than relying solely on individual insider trades. Monitoring patterns of insider activity across multiple executives can provide more comprehensive insights into company sentiment.