Deborah DeSantis, an insider at Celsius Holdings Inc (CELH), purchased 16,598,367 shares of the company's stock on December 2, 2025, at a price of $37.02 per share. The total value of this transaction amounts to $614.53 million. Following this acquisition, DeSantis holds the same number of shares in Celsius Holdings.
Celsius Holdings, headquartered in Boca Raton, Florida, is a key player in the beverage industry, focusing on the development, marketing, sale, and distribution of functional drinks and liquid supplements. The firm’s flagship product, CELSIUS, is marketed as a lifestyle and energy drink, available in both ready-to-drink and powder forms. Additionally, the company offers the CELSIUS Essentials line and a Hydration line infused with electrolytes, catering to a variety of consumer preferences.
As of November 20, 2025, Celsius Holdings boasts a market capitalization of $10.6 billion and a price-to-earnings ratio of 165.12. The company is scheduled to report its next earnings on May 4, 2026, with an estimated EPS of $0.30 and projected revenue of $727.8 million.
Insider transactions, such as this significant purchase by DeSantis, are reported to the SEC and provide transparency regarding executives' views on their company's stock. While this activity can indicate confidence in the company's future, it is crucial for investors to consider broader patterns of insider trading across multiple individuals and timeframes, rather than relying solely on isolated transactions.