Kevin Thomas McBride, an insider at ServiceNow Inc (NOW), sold 5,334 shares of the company on November 6, 2025, at a price of $861.87 per share. The total value of the transaction amounted to approximately $4.60 million. Following this sale, McBride retains 5,334 shares of ServiceNow.
This transaction highlights the complexity of insider trading, where sales can stem from various factors such as diversification or personal financial needs. While significant selling activity can raise questions, it's essential to note that routine sales do not inherently indicate negative sentiment toward the company.
ServiceNow, headquartered in Santa Clara, California, operates in the technology sector and provides a comprehensive workflow automation platform for digital businesses. With a market capitalization of $179.7 billion, the company reported a trailing twelve months (TTM) price-to-earnings (P/E) ratio of 103.82 and earnings per share (EPS) of 8.26.
Investors are advised to consider insider transactions as part of a broader analysis. Tracking patterns of insider activity across multiple executives can provide more context than isolated transactions. Upcoming earnings for ServiceNow are anticipated on April 20, 2026, with an estimated EPS of $4.77 and revenue of $3.7 billion, followed by another report on July 20, 2026, where the EPS estimate is $4.71 with revenue expected at $3.8 billion.