Guggenheim has upgraded ServiceNow Inc (NOW) to Neutral from Sell, signaling a shift in analyst sentiment regarding the company's outlook. This decision, made on December 15, 2025, comes as ServiceNow's current share price stands at $765.20.
The upgrade reflects a more optimistic view on ServiceNow's business fundamentals, performance, or strategic direction. Analysts typically adjust ratings based on a variety of factors, and this change may indicate improved confidence in the company's growth potential.
ServiceNow, headquartered in Santa Clara, California, provides a comprehensive workflow automation platform designed for digital businesses. The company, which employs 26,293 full-time staff, went public on June 29, 2012. Its Now Platform connects people, processes, data, and devices to enhance productivity and drive business outcomes across various sectors.
As of December 1, 2025, analyst consensus for ServiceNow remains bullish, with 14 Strong Buy, 32 Buy, 4 Hold, and only 1 Strong Sell rating among 51 total ratings. Recent earnings performance has also been strong, with Q3 2025 EPS of $4.82 surpassing estimates by 11.8%. Looking ahead, upcoming earnings reports are scheduled for July 21, 2026, with an estimated EPS of $4.78 and revenue of $3.8 billion.
Analyst ratings serve as one of many tools investors can use to gauge market sentiment, but they should not be the sole basis for investment decisions. Factors such as company fundamentals, competitive positioning, and industry trends are also crucial to consider.
This update provides insight into how analysts perceive ServiceNow's future, highlighting the dynamic nature of market evaluations as new information emerges.