Levitan Lauren Cooks, an insider at elf Beauty Inc (ELF), sold 12,710 shares of the company's stock on November 23, 2025, at a price of $71.71 per share. The total value of this transaction amounted to approximately $911,000. Following this sale, Cooks retains 12,710 shares in the company.
This transaction adds to the ongoing scrutiny of insider trading activities, which can occur for various reasons, including diversification, tax planning, or personal financial needs. While such sales may warrant attention, they do not inherently indicate negative sentiments towards the company.
Investors are encouraged to consider insider transactions as part of a broader analysis, examining patterns across multiple insiders and time periods rather than focusing solely on isolated events. elf Beauty Inc, headquartered in Oakland, California, is a multi-brand beauty company that offers inclusive and cruelty-free cosmetics and skincare products. The firm has a current market cap of $4.5 billion and a P/E ratio of 54.83. Upcoming earnings are expected on May 26, 2026, with an estimated EPS of $0.65 and revenue of $425.3 million.