Milsten Scott, an insider at elf Beauty Inc (ELF), sold 153,584 shares of the company's stock on September 9, 2025, at a price of $133.48 per share, totaling $20.50 million. Following this transaction, Scott retains 153,584 shares in elf Beauty.
This sale is part of routine insider activity, which can occur for various reasons including diversification, tax planning, or personal financial needs. While significant selling can attract attention, such transactions do not inherently signal negative sentiment towards the company. Investors are advised to consider insider transactions as one data point among many, rather than as standalone indicators.
Insider trades must be reported to the SEC, providing transparency into executives' and board members' views on their company's stock. The upcoming earnings report for elf Beauty, scheduled for August 4, 2026, is anticipated to show earnings per share of $1.07 and revenue of $464.7 million. As of November 20, 2025, the company holds a market capitalization of $4.1 billion and a P/E ratio of 50.30, with an EPS of 1.41.
Investors should examine broader patterns of insider activity and consider multiple insiders over time when evaluating these signals.