Levitan Lauren Cooks, an insider at elf Beauty Inc (ELF), purchased 15,310 shares of the company on November 23, 2025, at a price of $8.23 per share, totaling approximately $126,000. Following this transaction, Cooks holds the same number of shares in the company.
This acquisition highlights insider confidence, as executives typically possess insights into their company's performance. However, it is important to note that insider transactions can stem from various personal or regulatory reasons and should not solely dictate investment strategies.
As a multi-brand beauty company, elf Beauty Inc offers inclusive and cruelty-free cosmetics and skincare products, operating across several categories including eye, lip, and face makeup. The company, headquartered in Oakland, California, has a market capitalization of $4.5 billion and reported a trailing P/E ratio of 54.83 and an EPS of 1.41. Upcoming earnings reports are scheduled for May 26, 2026, and August 4, 2026, with estimated earnings per share of $0.65 and $1.06, respectively.