FAIRFAX FINANCIAL HOLDINGS LTD/ CAN has purchased 30,454,445 shares of Under Armour Inc (UAA) at a price of $4.73 per share, amounting to a total transaction value of $144.10 million. Following this acquisition, FAIRFAX now holds the same number of shares in the company.
This move underscores a significant investment in Under Armour, a company engaged in the development, marketing, and distribution of branded performance apparel, footwear, and accessories. Headquartered in Baltimore, Maryland, Under Armour operates in four geographic segments: North America, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. The company has a market capitalization of $1.9 billion and reported an EPS (TTM) of -0.20.
While insider buying can often signal confidence in a company's future, it is important for investors to consider such transactions within a broader context. Insider transactions must be reported to the SEC, providing transparency into executive perspectives on their stock. However, these activities should not be the sole basis for investment decisions, as various personal or regulatory factors may influence them.
Investors are encouraged to look at patterns of insider activity across multiple individuals and time periods rather than focusing on isolated transactions. Under Armour is set to report its upcoming earnings on May 11, 2026, with an EPS estimate of $0.00 and revenue expectations of $1.2 billion, followed by another earnings report on August 6, 2026, with an EPS estimate of $0.01 and revenue expected to reach $1.1 billion.