Guggenheim has initiated coverage on Under Armour Inc (UAA) with a Buy rating, marking the firm's first assessment of the company's investment potential. This decision is based on their analysis of the business, industry dynamics, and growth prospects.
Under Armour, headquartered in Baltimore, Maryland, develops, markets, and distributes branded performance apparel, footwear, and accessories. The company operates primarily in North America, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Currently, Under Armour has a market capitalisation of $1.9 billion and reported an earnings per share (EPS) of -0.20 for the trailing twelve months.
Analysts' ratings and price targets provide insights based on research and financial models but can vary significantly. The current consensus among analysts places Under Armour at 1 Strong Buy, 2 Buy, 23 Hold, 7 Sell, and 1 Strong Sell, resulting in an overall Hold rating.
Upcoming earnings reports are anticipated, with estimates for EPS of $0.01 and revenue of $1.1 billion on August 6, 2026, and EPS of $0.00 with revenue of $1.2 billion on May 11, 2026. Recent earnings performance has shown volatility, including a positive surprise of 61.3% in Q2 2026 and a negative surprise of 31.0% in Q1 2026.
This update provides insight into the evolving landscape for Under Armour as it continues to navigate the competitive apparel market.