Neil D. Hunt, an insider at Roku Inc (ROKU), sold 9,445 shares of the company on November 4, 2025, at a price of $105.29 per share, resulting in a total transaction value of $994,000. Following this sale, Hunt retains 9,445 shares in the company.
Roku, headquartered in San Jose, California, operates within the media industry, providing a streaming platform that connects viewers to their favorite content. The company, which went public on September 28, 2017, employs 3,340 full-time staff and has a market capitalization of $14.8 billion. Its business segments include platform services, which encompass digital advertising and streaming service distribution, as well as device sales, including streaming players and smart TVs.
Insider transactions, such as this sale, are reported to the SEC and offer transparency regarding executive stock movements. While such selling activity may raise questions, it is important to consider the context, as insiders may sell shares for various reasons, including personal financial needs or tax planning. Investors are encouraged to analyze insider activities collectively across multiple transactions and insiders rather than focusing on isolated instances, as this can provide a clearer picture of sentiment around the stock.
Roku's upcoming earnings report is scheduled for July 28, 2026, with an expected EPS of $0.14 and revenue of $1.3 billion. The company is also projected to report on April 28, 2026, with an estimated EPS of $-0.00 and revenue of $1.2 billion.