Jedda Dan, an insider at Roku Inc (ROKU), sold 90,267 shares of the company on December 14, 2025, at a price of $107.44 per share, totaling $9.70 million. Following this transaction, Dan retains an equal number of shares in Roku.
Roku, headquartered in San Jose, California, operates a streaming platform that connects viewers to their favorite content while enabling publishers to monetize large audiences. The company, which went public on September 28, 2017, has a market capitalization of $13.5 billion and employs approximately 3,340 full-time staff.
This sale reflects a common practice among insiders, who may sell shares for various reasons including diversification, tax planning, or personal financial needs. While significant transactions can draw investor attention, they do not inherently signal negative sentiment toward the company.
Insider transactions are reported to the SEC, providing transparency into the actions of company executives. However, investors should consider these trades as one data point among many, examining broader patterns of insider activity rather than isolated transactions.
Roku's upcoming earnings reports are scheduled for April 29, 2026, and July 29, 2026, with estimated revenues of $1.2 billion and $1.3 billion, respectively. The company's most recent earnings per share (EPS) stands at -0.20, highlighting the challenges it faces in the competitive media industry.