Pisano Paulo, an insider at Booking Holdings Inc (BKNG), sold 1,514 shares of the company on November 6, 2025, at a price of $5,000 per share. This transaction totaled $7.57 million. Following this sale, Paulo retains 1,514 shares of Booking Holdings.
Such decisions reflect various personal or financial strategies. Insider selling can stem from reasons such as diversification, tax planning, or personal financial needs. While significant selling activity may raise eyebrows, routine sales do not inherently signal negative sentiment towards the company.
It’s important to note that insider transactions are reported to the SEC, providing transparency into executives' and board members' perspectives on their stock. Investors are encouraged to consider these transactions as part of a broader analysis, looking at patterns across multiple insiders and timeframes rather than isolating individual sales.
Booking Holdings, headquartered in Norwalk, Connecticut, operates in the Hotels, Restaurants & Leisure industry. The firm employs 24,300 full-time staff and offers services through prominent brands like Booking.com, Priceline, and Agoda. As of November 8, 2025, the company boasts a market cap of $158.5 billion, a P/E ratio of 31.42, and an EPS of 153.86. Upcoming earnings are anticipated on July 26, 2026, with an estimated EPS of $67.72 and revenue of $7.5 billion.