Fogel Glenn D, an insider at Booking Holdings Inc (BKNG), sold 20,718 shares on December 14, 2025, at a price of $5,468.18 per share. The total value of this transaction amounted to $113.29 million. Following this sale, Fogel retains 20,718 shares of the company.
Insider selling can occur for various reasons, including diversification, tax planning, or personal financial needs. While significant selling patterns may attract attention, routine transactions do not necessarily reflect negative sentiment about the company. It's important to remember that insider transactions should not be the sole basis for investment decisions, as many personal or regulatory factors could influence these actions.
Insider activity must be reported to the SEC, providing transparency regarding how company executives perceive their stock. However, a single insider's selling activity is just one data point for investors to consider. A broader examination of insider transactions across multiple executives and time periods offers a more comprehensive view of insider sentiment.
Booking Holdings Inc operates in the Hotels, Restaurants & Leisure industry, providing online travel and related solutions through its major brands, including Booking.com, Priceline, and KAYAK. The company, headquartered in Norwalk, Connecticut, employs approximately 24,300 individuals. As of December 16, 2025, Booking Holdings has a market cap of $175.3 billion, a P/E ratio of 34.74, and an EPS of 153.86. Upcoming earnings are scheduled for April 27, 2026, with an estimated EPS of $30.63 and revenue of $5.4 billion.