Keybanc has initiated coverage on Booking Holdings Inc (BKNG) with an Overweight rating, marking its first assessment of the company's investment potential. This decision highlights the firm's confidence in Booking's business model and growth prospects within the online travel industry.
Booking Holdings, headquartered in Norwalk, Connecticut, operates through five major consumer brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The company facilitates a broad range of travel services, allowing consumers to book accommodations, flights, car rentals, and dining reservations across approximately 4.0 million properties in over 220 countries and territories.
As of October 22, 2025, Booking Holdings' stock trades at $5,065.00, with a market capitalization of $158.5 billion. The company has shown strong financial performance, with a P/E ratio of 31.42 and an impressive EPS of 153.86. The upcoming earnings report is scheduled for July 26, 2026, with estimates of $67.72 per share on revenues of $7.5 billion.
Analyst ratings like this one offer valuable insights based on research and financial modeling. However, they are only one part of the investment decision-making process. Investors should also consider company fundamentals, industry trends, and personal financial goals when evaluating potential investments. Analyst opinions can evolve as new information becomes available, and differing views on the same company are common in the market.