Marc Benioff, an insider at Salesforce Inc (CRM), has purchased 11,913,821 shares of the company at a price of $161.50 per share, resulting in a total transaction value of $1.924 billion. This acquisition occurred on September 21, 2025.
Following this purchase, Benioff now holds a total of 11,913,821 shares in Salesforce. The move underscores a significant investment by the company's co-founder and CEO, who has access to critical insights about Salesforce's operations and future prospects.
Salesforce, headquartered in San Francisco, California, specializes in cloud-based enterprise software for customer relationship management. The company employs 76,453 full-time staff and has a market capitalization of $216.9 billion. Its P/E ratio stands at 32.56, with an EPS of 6.89 and a dividend yield of 73.0%.
The upcoming earnings announcements are scheduled for February 24, 2026, and May 26, 2026, with estimated EPS of $3.07 and $2.96, respectively, alongside projected revenues of $11.0 billion and $10.8 billion.
Insider transactions, such as this purchase by Benioff, are reported to the SEC, providing transparency into executives' perspectives on their company's stock. While such activity can indicate confidence in the company's trajectory, investors are advised to consider broader patterns of insider activity and other financial indicators before making investment decisions.