Marc Benioff, an insider at Salesforce Inc (CRM), recently acquired 11,913,821 shares of the company at a price of $161.50 per share, bringing the total transaction value to approximately $1.92 billion. This significant purchase occurred on September 17, 2025, and now positions Benioff with a total of 11,913,821 shares in the company.
Salesforce, headquartered in San Francisco, California, specializes in cloud-based enterprise software for customer relationship management. The company, which employs 76,453 full-time staff, has been pivotal in helping organizations adapt to the evolving landscape of artificial intelligence (AI). Its Agentforce platform integrates AI capabilities to enhance customer interactions across various business functions.
The move underscores a trend where insider buying can signal confidence in a company's prospects, as executives typically have access to critical, non-public information. However, investors are advised to consider such transactions as part of a broader analysis, rather than isolated indicators. Patterns of insider activity across multiple executives can provide deeper insights into corporate sentiment.
As of November 20, 2025, Salesforce boasts a market capitalization of $216.9 billion, a P/E ratio of 32.56, and an EPS of 6.89. The company is scheduled to announce its upcoming earnings on February 24, 2026, with an estimated EPS of $3.07 and revenue of $11.0 billion, further illustrating its strong market position.