Marc Benioff, an insider at Salesforce Inc (CRM), executed a sale of 11,911,834 shares at a price of $252.54 per share on September 1, 2025. The total transaction value reached $3,008.25 million. Following this sale, Benioff retains 11,911,834 shares of the company.
Salesforce, headquartered in San Francisco, California, operates in the technology sector, specializing in cloud-based enterprise software for customer relationship management. The company has a market capitalization of $216.9 billion, a P/E ratio of 32.56, and an EPS of 6.89. It is set to report earnings on February 24, 2026, with an estimated EPS of $3.07 and revenue of $11.0 billion.
Insider transactions, such as this one, must be reported to the SEC, providing transparency into executive activity. While large sales can attract attention, they do not inherently signal negative sentiment toward the company. Investors are encouraged to analyze insider activity trends over time and across multiple insiders rather than focusing solely on individual transactions.