Deirdre O'Brien, an insider at Apple Inc (AAPL), sold 179,700 shares of the company on September 30, 2025, at a price of $255.45 per share, resulting in a total transaction value of $45.90 million. Following this sale, O'Brien retains 179,700 shares of Apple.
Apple Inc, headquartered in Cupertino, California, is a leading technology company known for its consumer electronics, software, and online services. It is part of the Big Four technology firms alongside Amazon, Google, and Microsoft. The company's notable products include the iPhone, iPad, Mac computers, and various software solutions such as macOS and iOS. As of November 20, 2025, Apple boasts a market capitalization of $4,050.8 billion, a P/E ratio of 36.16, and an EPS of 7.46, with a dividend yield of 38.7%.
Insider transactions, such as this sale, must be reported to the SEC, providing insight into the actions of company executives. While such selling can occur for various reasons, including personal financial needs or tax planning, it does not inherently signal negative sentiment towards the company. Investors are encouraged to consider broader patterns of insider activity rather than isolated transactions when evaluating potential implications.
Apple is scheduled to announce its next earnings results on July 29, 2026, with an estimated EPS of $1.74 and revenue expectations of $101.3 billion.