Pickering Evan, an insider at Appfolio Inc (APPF), sold 3,303 shares of the company on November 9, 2025, at a price of $256.96 per share, amounting to a total transaction value of $849,000. Following this sale, Evan retains an equal number of shares in the company.
Appfolio, a technology firm based in Santa Barbara, California, specializes in cloud-based business software solutions for the real estate industry. The company, which employs 1,634 full-time staff, went public on June 26, 2015. Its platform, AppFolio Realm, offers a suite of AI-powered tools designed to streamline various business-critical tasks, from leasing to payment processing.
The recent insider transaction provides a glimpse into the actions of company executives. While insider selling can stem from various motivations—such as diversification or personal financial needs—it's essential for investors to consider these transactions within a broader context. Notably, selling activity by a single insider should not be viewed in isolation but rather as one data point among many.
With a market capitalization of $9.1 billion and a trailing P/E ratio of 44.45, Appfolio is positioned within a competitive landscape. Upcoming earnings reports are anticipated on April 21, 2026, with estimates of $1.45 EPS and $264.2 million in revenue, and on July 28, 2026, with estimates of $1.63 EPS and $280.3 million in revenue. Investors are encouraged to analyze patterns of insider activity across multiple insiders and time periods to gain a comprehensive understanding of market signals.