JP Morgan has upgraded Victoria's Secret & Co (VSCO) to Overweight from Neutral, a decision that underscores a more optimistic outlook on the company's future. As of December 4, 2025, the stock is priced at $51.55.
This upgrade may reflect improved fundamentals or better-than-expected business performance, as well as increased confidence in the company's strategic direction. Victoria's Secret, headquartered in Reynoldsburg, Ohio, operates as a retailer of lingerie, clothing, and beauty products. The firm went public on July 21, 2021, and has a market capitalisation of $3.4 billion, with a price-to-earnings ratio of 22.38 and earnings per share of 1.61.
Analyst ratings, such as this one, represent professional opinions based on extensive research and financial models. They provide valuable insights but are built on assumptions that may not always hold true. Investment decisions should consider a range of factors, including company fundamentals, competitive positioning, and broader industry trends.
Victoria's Secret is set to report its next earnings on June 9, 2026, with earnings per share expected at $0.04 and revenue estimated at $1.4 billion. Recent performance has shown positive surprises, notably in Q3 2026, where the company reported an EPS of $-0.27 against an estimate of $-0.60, marking a 54.8% surprise.
As of December 1, 2025, analyst consensus indicates 3 Strong Buy, 5 Buy, 6 Hold, and 2 Sell ratings, culminating in an overall consensus of Buy. Such ratings can shift over time as new information emerges, emphasising the importance of a comprehensive approach to investment.