Guggenheim has initiated coverage on Planet Fitness Inc (PLNT) with a Buy rating, marking its first assessment of the company's investment potential. This move underscores the firm's analysis of Planet Fitness's business operations, industry dynamics, and growth prospects.
Headquartered in Hampton, New Hampshire, Planet Fitness engages in the operation and franchising of fitness centers. The company operates 2,735 clubs across the U.S., Canada, and several other countries, employing approximately 3,806 full-time staff. Planet Fitness went public on August 6, 2015, and has since established a robust market presence within the Hotels, Restaurants & Leisure industry.
As of December 9, 2025, Planet Fitness's stock is trading at $109.02, with a market capitalization of $9.0 billion and a price-to-earnings ratio of 43.93. The company reported earnings per share of $2.45 for the trailing twelve months. Upcoming earnings are scheduled for August 4, 2026, with estimates of $0.99 per share on revenue of $383.0 million.
Analyst ratings, like the one from Guggenheim, provide insights based on research and financial models. However, they reflect assumptions that may not always materialize as expected. Investors should consider a range of factors, including company fundamentals and market trends, when making decisions. Analyst opinions can evolve over time, influenced by new information and differing perspectives within the investment community.
Recent analyst actions show a consensus rating of Buy, with 9 Strong Buy, 12 Buy, and 3 Hold ratings among 24 analysts as of December 1, 2025. The announcement from Guggenheim adds to the positive sentiment surrounding Planet Fitness, which reported a strong Q3 2025 earnings performance, exceeding estimates with an EPS of $0.80, compared to expectations of $0.75.
This update provides insight into Planet Fitness's growing recognition among analysts and its potential for continued growth in the fitness industry.