Baird has upgraded Herc Holdings Inc (HRI) to Outperform from Neutral, marking a shift in analyst sentiment regarding the company's future. This upgrade, effective September 30, 2025, comes as Herc Holdings, a provider of equipment rental services headquartered in Bonita Springs, Florida, continues to navigate a competitive landscape.
With a current stock price of $129.50, the upgrade underscores improved expectations for the company's fundamentals and business performance. Herc Holdings operates within the Trading Companies & Distributors industry and employs approximately 7,600 full-time staff. The firm’s diverse offerings include equipment rental, sales of used equipment, and ancillary services such as maintenance and safety training.
As of November 1, 2025, the analyst consensus for Herc Holdings includes 3 Strong Buy ratings, 5 Buy ratings, 3 Hold ratings, and 1 Sell rating, suggesting a general positive outlook among analysts. The company's recent earnings performance has shown mixed results, with Q3 2025 reporting an EPS of $2.22, slightly below the estimate of $2.23.
Looking ahead, Herc Holdings is scheduled to announce its next earnings on July 27, 2026, with an expected EPS of $1.63 and revenue of $1.2 billion. Analyst ratings like this one can provide valuable insights but should be considered alongside a comprehensive evaluation of company fundamentals and market conditions.